Build an Audience. Command Authority. Generate Inbound.
LinkedIn brand strategy and ghostwriting for executives who want inbound pipeline without risking their professional reputation.
Say hello to The Little Ghost
The Little Ghost is a LinkedIn executive brand, ghostwriting and social selling consultancy that’s helped dozens of executives and sales teams in B2B and B2C generate hundreds of millions of impressions, become thought leaders in their industry and close millions in revenue.
You’d never guess they use a ghostwriter. And that’s the whole point.
Why most executive ghostwriting fails:
Your content sounds nothing like you.
It’s optimized for engagement, not revenue.
It creates attention without authority.
The goal isn’t just to make you visible. It’s to make you credible to the right people.
I work with executives at B2B + B2C brands with $5M-$250M ARR.
Does this sound like you?
"We're watching competitors build 50K+ followings while our marketing team pressures us to 'just start posting.'"
You see competitors' founders generating inbound deals through personal brands, but you're trapped with no time to learn the platform and terrified of posting content that gets 4 likes.
"We’ve tried ghostwriters in the past and none of them delivered."
You've tried posting yourself, hired marketing teams to write "on-brand" content that sounds nothing like you, and quit after watching your posts disappear into the void.
"Our board keeps asking 'why don't we have a founder brand?' while we're drowning in product and fundraising."
Board members and investors are signaling you're not doing your job as CEO in 2025, but you can't figure out how to build a LinkedIn presence without sacrificing 10+ hours per week.
You're invisible to your buyers—and it's costing you million$.
Prospects don't know who you are, and competitors with worse products are winning deals simply because their founders show up consistently on LinkedIn. Visibility proceeds ability and you’re already behind.
Your category is being defined in real time. Especially as Google's GEO/AEO pulls directly from LinkedIn, being invisible means you literally have no say in that story.
If you want to own the narrative you need to invest in the conversation.
If you can afford to do it, you can’t afford not to do it.
Loving my content.
“I was at a dinner last night with a bunch of AI founders. Three of them separately approached me to tell me they’re loving my content lately. One of them turned into a meeting for next week. I think it’s working.”
CEO, 25MM ARR (AI SaaS)
Work with me to build the right audience, command authority and generate consistent inbound pipeline for your business.
Here’s how it works:
Okay, but will people know I am using a ghostwriter?
Nope. Notice how I don’t name anyone in my testimonials? Part of the reason I don’t actually name my clients is because we bake discretion into the engagement. I sign the contract stating I will not disclose our partnership.
Between you and me, 80% of the top executive voices on LinkedIn are using ghostwriters, but you’d never guess it. So you’ll be in good company.
I write as you, in your voice and protect my client’s identity to the maximum degree. If I’m doing my job, no one should know I was ever there and that’s the whole point.
Biggest single deal in company history,
”Zoe really gets my voice. I feel like she writes what I’m trying to say even better than how I said it. My biggest fear in starting this was looking silly in front of my peers, but she makes me sound like me, and the response has been amazing. The biggest single deal in company history came off of one of my posts. Hire Zoe, she’s a delight to work with and a master of her craft.”
CRO, 150MM ARR, Revenue Tech
What does an engagement look like?
Weekly sourcing calls where we extract your best stories and strategic insights
3-5 posts per week delivered through organized dashboards with performance tracking
Monthly analytics reviews to identify winning formats and optimize what's working
Communication over Slack with detailed content briefs and strategic recommendations
Ongoing execution support to ensure consistent implementation without tribal knowledge dependencies
350 likes and counting.
“Yo, why is it when I write a post for myself it gets 20 likes and when you write for me it goes crazy!? Did you see this morning’s post? 350 likes and counting. That one guy even DM’d me and asked for the link to my book. You’re cookin’, Zo!”
Entrepreneur/Investor, Ex-Pro Athlete
Meet The Little Ghost
Hey, I’m Zoe.
i didn’t start posting to become an influencer. i started posting because it got me meetings.
when i was an sdr, i realized that i could post certain types of content on linkedin and people would dm me and ask for a demo. once i recognized the pattern, i started booking 5 to 6 meetings a month for myself just by posting.
after refining the process, building an audience of 73k, generating tens of millions in pipeline and closing millions in revenue from linkedin content, i turned that skillset into a service.
i’ve now helped dozens of executives at some of the world’s largest b2b and b2c brands build an audience full of their future customers and convert that attention into pipeline.
my clients have been asked to speak at conferences, invited on podcasts, interviewed by techcrunch and forbes, booked meetings with dream accounts, and generated millions in pipeline and revenue from linkedin content.
and the wildest part. you’d never guess they use a ghostwriter.
Frequently Asked Questions
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People buy from people, not logos.
In a market where barriers to entry are lower than ever, buyers base decisions on brands they know, like and trust. You build that trust through consistent, human content from the person behind the company.
By repeatedly showing up in the spaces where your buyer spends time and speaking to the same audience about the same 3 to 4 topics over time, you become the go to when they find themselves with a problem you solve.
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On average client engagements last 9 to 18 months. Engagements tend to end when the role is brought in house or we’ve coached you to write for yourself.
At that time, we give you all of your brand assets, your dashboard, your growth tracker and your content to keep.
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In actual meeting time, I need an hour from you.
However, if you can’t dedicate 2+ hours a week to sourcing, content review and engaging with your community, it’s not worth doing.
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I have written for 35+ executives in the past 3 years, each with their own voice, tone and personality.
If we work together, I’ll spend time in the beginning honing your voice and preferences.
By month 3 you’ll be asking yourself… “Wait, did I actually write this?”
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You should notice a lift in weekly impressions in the first few weeks.
You should feel a shift from your audience in the first 2 months.
You should see an increase in inbound in the first 90 days.
If you aren’t willing to commit to this for 90 days, it’s probably not worth doing.
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Today there is no tool I can safely use to reply to comments for you.
If you’d like for me to schedule approved content and post it for you, I have a scheduling tool that is compliant with LinkedIn’s terms of service and can onboard you for a one time additional fee.
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$3k/mo for Executive Brand Coaching $6k/mo for LinkedIn Executive Ghostwriting
$8k-$12k for Team Social Selling Training (unlimited attendees, price dependent upon virtual or in person)
*I offer price breaks for multiple executives or longer term contracts (when paid upfront).
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Posting less than 2 to 3 times a week significantly reduces the impact of the engagement.
If you’re looking for a more hands on or lower cost option, executive brand coaching is structured as a “done with you” model where i help with post ideas, hooks and editing but you handle the writing.
Most of the time investment is in the interviewing and brand strategy process, so writing fewer posts per week doesn’t meaningfully reduce the scope of the work.
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Most clients see consistent growth in reach and inbound interest over time.
However, results depend on your willingness to engage with the audience you attract and the nature of your business model.
For companies with higher average contract values, it typically takes fewer opportunities to justify the investment.
Posting 3 to 5 times per week creates 15 to 20 opportunities each month for potential buyers to discover you, understand how you think and reach out directly.
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Nope.
Part of the reason I don’t name my clients in testimonials is because we bake discretion into the engagement. I sign the contract stating I will not disclose our partnership.
Many of the most visible executive voices on LinkedIn work with ghostwriters. You just wouldn’t know it.
I write as you, in your voice. As far as your audience is concerned, you wrote it all yourself.